Before becoming CEO of Firewire Mark Price had executive positions at many of the surf brands you’ve heard of - Gotcha, Rip Curl, Reef and others. He competed as a professional in the early 1980’s before beginning a career in the surf industry that has spanned 35 years. Today he arrives at work in board shorts on many days where he runs a surfboard brand that is owned by Kelly Slater and his group of environmentally minded investors. This makes Mark one of the better examples in our industry of making a living as a surfer, close to the beach, over ones entire lifetime. This episode functions as a toolkit for business owners, entrepreneurs and others who want to navigate buzzwords like “sustainability” and “environmentally friendly”. But we also cover much more. Enjoy!