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The Wire by Firewire Surfboards

The Wire is Firewire Surfboards platform for surfing, sustainability and social outreach, as well as other fun surf related stuff.
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Now displaying: June, 2018
Jun 13, 2018

It’s not physically possible to fit each of you who read this inside the Surf Ranch gates at the same time, but we still wish you had been with us on April 10th in Lemoore.

By now you’ve most likely seen the result of our time there with Kelly and the Surf Ranch crew. The video we made just reached 100,000 views on YouTube and it shows Kelly riding both he LFT Gamma and Helium Gamma.

To celebrate the recent 100k benchmark, we thought it would be fun to share some stories and stoke with you from such a fun day of watching Kelly surf and also surfing the wave ourselves.

We share our thoughts on the best boards for surf ranch, subtleties of the wave that first-time surfers there will find useful, our garden pavers that were installed while we were there, Jordy Smith on an Omni and a Cymatic, and more.

 

Jun 6, 2018

 

To invent something is to take nothing and turn it into something.

To innovate is to take that something and significantly improve it.

The surfboard leash was invented by Jack O’neill’s son Pat, a Californian. And it’s most recent innovation has been crafted by Jan Pearson, a Swede - he is from, and currently lives in, Sweden, where he surfs often, in a part of the world bordered by Finland and Norway, often dodging blocks of ice like crowds of surfers. It is fucking cold in his corder of the world. But there are waves. Fun ones.  

In Jan's travels to surf destinations that don’t involve dodging mini glaciers that can destroy boards and bodies, he noticed that while other parts of the planet didn’t have ice cubes in the lineup they did contain other things that float. These things could not kill you, but they could kill animals and Jan imagined, could eventually threaten humanity.

It was plastic that he saw. Trash. Other waste. And it inspired him to found Revolwe.

Jan used his new company as a laboratory for innovation. He started with surfboard bags, water bottles and other accessories.

He saw each product as an opportunity to innovate through reduced environmental impact, and what impressed us was his leg rope.

Press play to join us. 

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