To invent something is to take nothing and turn it into something.
To innovate is to take that something and significantly improve it.
The surfboard leash was invented by Jack O’neill’s son Pat, a Californian. And it’s most recent innovation has been crafted by Jan Pearson, a Swede - he is from, and currently lives in, Sweden, where he surfs often, in a part of the world bordered by Finland and Norway, often dodging blocks of ice like crowds of surfers. It is fucking cold in his corder of the world. But there are waves. Fun ones.
In Jan's travels to surf destinations that don’t involve dodging mini glaciers that can destroy boards and bodies, he noticed that while other parts of the planet didn’t have ice cubes in the lineup they did contain other things that float. These things could not kill you, but they could kill animals and Jan imagined, could eventually threaten humanity.
It was plastic that he saw. Trash. Other waste. And it inspired him to found Revolwe.
Jan used his new company as a laboratory for innovation. He started with surfboard bags, water bottles and other accessories.
He saw each product as an opportunity to innovate through reduced environmental impact, and what impressed us was his leg rope.
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